Work at Home Business Tips

I recently took part in an online blog discussion about a new internet marketing ploy that seems to be taking hold.

It’s suddenly become popular to claim to be “going against the gurus”, “revealing things to you that the gurus don’t want you to know”, or claiming to not be an internet marketing guru.

This marketing strategy has worked very well for a few recent product launches, even though I would say these product launches were done by gurus.  So, I started thinking about why being anti-guru suddenly has such strong appeal to the “average” internet marketer.

Here are some of my thoughts and comments.  I welcome your comments below. 

Are internet marketing gurus in general developing bad reputations?  Or, are “average” internet marketers just jealous of the success the big gurus have had?  It’s probably a little of both.

Yes, I believe there are some internet marketers that are jealous of the gurus.  I know internet marketers who have been working for years, doing the right things, but still have not reached that full time internet marketer guru status.  So, there is bound to be some jealousy there.

It’s my opinion that it has become almost impossible to break into this elite guru internet marketing circle, unless you have an extremely hot new product that none of the gurus have seen before.  The competition to market to internet marketers, which is a large part of what you’re being taught to do, is just too much.

So part of the anti-guru sentiment is the view that the gurus are an elite closed group that is very hard to get into.  A closed group that is about building their personal empire with no thought of really helping anyone outside of the group.  A closed group who works together on projects and product launches.  A group of strong JV partners with large lists, that almost guarantees launch success regardless of the product.

The other thing that I think has hurt the reputation of the big gurus are some recent very high cost product launches, that nearly all of the gurus pushed.

Some recent membership launches asked for fees of $400 - $800 PER MONTH.  In my opinion that is outrageous.  For $800 per month you should be doing most of the work for me.  This may not be much money for a guru, but it’s huge to the struggling internet marketer - it could be a house payment.  This pricing alienates a lot of could be customers.

**** Side Note ****
Did the gurus have to pay for the product/membership before promoting it like you would be required to do?  Probably not, gurus get many perks that you don’t.
**** End Side Note ****

I believe the general internet marketer population are becoming tired of constantly being pitched by the gurus.  They are you tired of being pitched on the same product by all the gurus.  They are tired of email subjects like “Don’t buy ThisGreatProduct” and then in the email they are offered the bonuses of the century if they buy ThisGreatProduct from the guru.

Are you tired of working so hard at this IM business and being left on the outside looking in at the guru circle.  When was the last time one of the gurus asked you to be a JV partner on a launch with them?  Probably never because you have not made a name yet.  A catch 22 - you may have a great product, but no name and so no JV opportunities with the gurus.  But if you had those guru JVs you may be able to finally make a name.

And what about product launches?  By the time you hear about product launches from one of the gurus, your chances of making many sales are slim because the gurus have already emailed their list of internet marketers.  They have a big head start on you.  Many times getting the product for free, and having marketing strategies in place before you ever even know the product exists.

So, I believe a number of gurus have to take responsibility for much of the anti-guru appeal. 

I find myself being more skeptical of the gurus and more open to the unknown, or little known marketers.  I’m finding more real information from the non-gurus than I find from many of the gurus with their slick marketing packages.

So what do the rest of us do?  Do we keep struggling forward trying to crack that elite circle?  Do we keep buying from the gurus so they keep making money while we keep spending more than we make?

Should we give the little marketer a closer look?  Should we form a non-guru coalition and buy from each other and not the gurus?  Should we JV with each other and help each other out? 

I don’t have the answers, I’m just growing tired of a large portion of the internet marketing “guru” community.
 
Please let me know what you think, submit your comments below.  Maybe its just me, maybe I’m nuts - okay, just let me know.

Mike

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